Huge Part Of My Life - Free Essay Example

Sample details Pages: 5 Words: 1621 Downloads: 4 Date added: 2019/04/04 Category Biology Essay Level High school Tags: Animal Testing Essay Did you like this example? Animal Experimentation Did you know more than 100 million animals are killed in the US laboratories due to testing things like food, drugs, and other chemicals? (PETA). Animal testing is a huge problem in the US. Because of this, many animals are being treated under harsh conditions, suffering, and feedback can be unreliable due to the differences between humans and animal genetics. Many animals are being treated in inhumane ways like, being cute open, or having their skin burned due to experimentation (U.S. Department of Agriculture). Animals have always been a huge part of my life, I have always been a huge animal lover, and I always will be, because of this, I feel very strong about this topic. Many people around the world have grown up surrounded by animals. Some and some not feel it is so cruel to test on helpless animals who do not know what is going on. The poor animals can do nothing to help themselves, most of them are bread for testing purposes. The main animals used for these testing purposes are mostly; rats, cats, dogs, and rabbits. They are most likely locked in cages and crates, full of fear and not sure what is going to happen to them. These poor animals are being used like test dummies for anything from drugs, to toxic fumes. Many of these animals are being force fed as well and cut open for science. Don’t waste time! Our writers will create an original "Huge Part Of My Life" essay for you Create order Since these poor animals are bread for only one purpose in most circumstances, they dont know what is going on. Many are isolated, sacred, and probably in pain. According to the People for the Ethical Treatment of Animals (PETA), Animals are infected with diseases that they would never normally contract, tiny mice grow tumors as large as their own bodies, kittens are purposely blinded, rats are made to suffer seizures Its horrible to think that people are willing to do something as cruel as this to helpless animals. Many animals are being used for testing make-up, food, drugs, and fumes. As sad as it is, the employees at these laboratories know that the outcome of these testes will most likely not be positive. However, they have no problem continuing to keep testing and killing innocent animals. According to Bernard Rollin, author of Animal Pain: What it is, and why it matters?, stated that, To treat animals morally and with respect, we need to consider their mentation Many do agree with Rollin, animals have feelings and can show emotion, whether its happiness or being scared. So, if animals are treated horribly in laboratories, of course they will coward down, and show their fears and that shows that the poor animals are being treated under frightening conditions. If the animal is in a loving environment, and is shown care, then the animal will be comfortable and its happy self. Many animals may be in in horrible hash conditions, but what is worse than that is an animal suffering. With many animals in frightening situations, like being cut open, or blinded, the worry of suffering comes along. To many people animals suffering tugs at their heart strings, however, that is not the case with the employees in testing labs. Much of the testing going on in these laboratories are not permitted. In order to proceed certain tests, they must be approved. In the article Animal Welfare and the Statistical Consultant Richard Engeman, and Stephan Shumake stated, Certain experimental procedures may not be permitted legally or made almost impossible due to required bureaucratic approval processes. However, they sometimes do go on and carry through with the experiment. These experiments they conduct and hurt the animal for the rest of its life. Many times, the labs conduct the test to see how a certain fume, or beauty product will affect the animal. If it does not kill the animal, then the animal is stuck suffering with a growth, burning sensation, or even blindness. The animals who undergo surgery and get certain organs removed to see if they can live or see how it can affect them long term end up suffering with a heat disease, or any type of organ failure to their bodies. This is something that doesnt need to happen to them. Its bad enough they are locked in cages, but on top of the suffering. Personally, I think the whole animal testing is dumb as it is cruel. Animal testing is a very expensive business. Like most things, everything adds up. Laboratories must buy all the animals, and the equipment that goes along with the tests they choose to conduct. These labs spend so much money conducting the experiments and tests on the animals to see if the product will hurt them just, so they will know what will happen if we as people use it. Many times, the tests that the animals go through are not even reliable for the human benefit. There are many differences between animals being tested and humans. Animals are very different than human beings, if the laboratories are testing a new make-up product to see how it reacts skin contact. The result will most likely be different if tested on a rat then a person. Many people do not see the concern with testing animals for human purposes. It does not work well for the animals and the humans. Thomas Moss, author of, The Modern Politics of Laboratory Animal Use, says laboratory animals issue is one among relatively few areas in which the public expresses concern about the procedures, ethics, and approaches of scientific research. Many people dont see the issue with testing animals for things that are not made for them. If it isnt made for the animal, then of course it will harm them. Now, someone believe different about animals being tested. Some feel its the best and right thing to do. Why try to hurt a human or risk having permanent damage to our skin or organs when something as small as a rat can let us know how a certain product will affect one. According to the Biomedical Research Association, within the last one hundred years, most medical breakthroughs have come straight from animal testing. Yes, animals may not be exactly like humans, but they are the closest to us. Also, they make better test subjects than humans, mice only live up to two or three years. So, because of their short lifespan researches can document literally their whole life and take notes of generations all within a few years. Animals do not have legal rights as well, so it is perfectly fine to conduct research and experiments on them. Since they do not have rights laboratories do not see any problems when it comes to starting researches. Lorna Collier author of Defending Animal Research, said that, Animal research is used to test the safety and efficacy of drugs before they go on the market. But more important is the use of animal research in basic science to help us understand the processes that take place. It is very important that we know what we as humans put in our bodies. If it wasnt for testing, then we would have some very dangerous drugs out on the shelfs in our local stores. Because of animal testing, it lets the manufactories know how deadly or toxic a certain product is without giving it directly to its consumers. The animals serve as a middle man to basically let us know the side effects of any product they are exposed to. Sometimes is may not seem fair to the animals, but it is defiantly a better way than just putting g something out there not tested for safety. Yes, animal testing has its wrongs and may not sound morally right, but at the end it does help out a lot. It still seems extremely cruel and sometimes a little too much for these poor creatures to handle, however, in any articles it makes sure to mention in the eyes of science it is greatly appreciated. After reading articles and watching videos on the horrible conditions of the laboratories for the animals. I feel it is extremely cruel way to treat helpless animals. Why should they be cut open, purposely blinded, and forced to inhale toxic fumes for the sake of science? Not only for science, but even the everyday use of new products for humans. Animals and humans are genetically different, yes, they are very close to us in many ways but still dont have the same skin or DNA. Many times, the test feedback can be off. According to PETA, Theyre other ways of testing without the use of animals. A smarter way and more accurate way is by testing human cells in petri dishes. A variety of cell-based tests and tissue models can be used to assess the safety of drugs, chemicals, cosmetics, and consumer products (PETA). This is a safer way of testing, not only does it not harm the animals, there is no harm done to humans. Looks like a win for everyone one with this tactic. Work Cited Allen, Colin. Animal Pain. www-jstor-org. Wiley, Dec. 2004. Web. 4 May 2017. ENGEMAN, RICHARD M., and STEPHEN A. SHUMAKE. Animal Welfare and the Statistical Consultant.Www-jstor-org.Taylor Francis, n.d. Web. 4 May 2017. Experiments on Animals: Overview. PETA. N.p., n.d. Web. 04 May 2017. Moss, Thomas H. The Modern Politics of Laboratory Animal Use.Www-jstor-org.Sage Publications, Inc., n.d. Web. 4 May 2017. Rollin, Bernard E. Animal Pain: What It is and Why It Matters. Www-jstor-org.Springer, Dec. 2011. Web. 3 May 2017. Animal Testing ProCon.org. Should Animals Be Used for Scientific or Commercial Testing?, animal-testing.procon.org/. American Psychological Association, American Psychological Association, www.apa.org/monitor/2014/07-08/defending-research.aspx.

Slavery And The Civil War Essay - 1963 Words

Society relates slavery to the civil war and most would argue that slavery ended in 1865. With this standpoint, we often brush off or neglect to further investigate slavery in its most modern forms. Over the course of history, there are hardly any situations where a social problem was solved. Starvation still exists, as does poverty, racism, war, segregation, injustice within government systems, and yes, even slavery. Human trafficking is modern day slavery and it exists everywhere with two different categories: sex exploitation and labor exploitation. Human trafficking is not new, but what recently developed is the volume of trafficking taking place and how little we know about it. How can a problem, so monstrous and so widespread, continue with most societies being unaware of its existence? The 1800’s, and even years’ prior, were a period of unfathomable abuse towards people considered less than. The 21st century is also a period of unfathomable abuse towards people c onsidered commodities. Now the common place relation between slavery and the civil war must be over, because the monster of modern day slavery has awoken. Human trafficking has key components and facts, such as the staggering numbers of victims. The official definition of human trafficking is the illegal movement of people, typically for the purposes of forced labor or commercial sexual exploitation (Dictionary.com). Per the United Nations Office on Drugs and Crimes (UNODC), trafficking in persons is definedShow MoreRelatedSlavery And The Civil War958 Words   |  4 Pagesblood in slavery so that many parts of America could become prosperous and recognized in the world†, this is quote from Josephine Baker, one of America’s early prominent black performers. Slavery, which will be discussed in greater detail, affected Africans kidnapped from their homeland and brought to the Americas to be sold and forced to work in horrible, vile, disgusting conditions. Slavery was also a great economic boosts for the United States due to cotton, however, overtime slavery began toRead MoreSlavery And The Civil War1706 Words   |  7 Pagesitself. The United States were no longer united, mainly over the issue of slavery. In fact, many historians believe that, â€Å"From the nation’s founding, the issue of slavery threatened to tear the United States apart.† (â€Å"The Civil War† 1). The issue of slavery was always kept at bay through the utilization of various compromises; however a permanent solution was never sought after by the government. The peoples’ perspective of slavery differed by region. In the South, the economy was extremely reliant onRead MoreSlavery And The Civil War1641 Words   |  7 PagesThe American civil war was in no doubt the most crucial event in history. No other war compares or even comes close to the casualties suffered. It helped conserve and maintain the Union, drastically changed the relationship between th e federal and states government, and led to slavery’s abolition. This war has also stirred up many conflicts until this day about the conflicts and causes. Among the countless and even undiscovered questions comes the most common as being why the Southern states wereRead MoreSlavery and the Civil War1281 Words   |  5 PagesEscaped slaves from the South helped the north to win the Civil War by increasing the number of soldiers fighting in the war for the north and by spying on the south for the north. With the help of escaped slaves fighting the South, the north outnumbered the south in battles, which eventually led to the North’s victory in the Civil War. Escaped slaves form the south also helped the north by spying on the south and reporting to Union officials who reported the information to the Union army. TheRead MoreSlavery And The Civil War1527 Words   |  7 PagesSlavery is a lawful or monetary framework in which standards of property law are connected to people permitting them to be named property, to be possessed, purchased and sold as needs be, and they can t pull back singularly from the course of action. While a man is a slave, the proprietor is qualified for the efficiency of the slave s work, with no compensation. The rights and security of the slave might be controlled by laws and traditions in a specific time and put, and a man may turn into aRead MoreThe Civil War And The Slavery986 Words   |  4 PagesThe Civil War contributed to the enslaved period being terminated. The union allowed slaves to fight for them and this imposed on the slave masters throughout the south. During this period the slaves were very rebellious and violent towards their masters. They beat them, tortured them, and some even killed some of the slave masters. They all truly deserved it after the treatment that had been rendered towards the African Americans when they first arrived from the West Indies to the United StatesRead MoreSlavery And The Civ il War1447 Words   |  6 PagesSlavery and The Civil War When most people think of Abraham Lincoln, They remember him as the one President, or the one single entity , who freed the slaves. Most are not aware that before slavery the young nation was going though growing pains there were years of political strife and social upheaval that culminated in to Civil war that actually resulted in the Emancipation of Slaves. Slavery was pivotal to the compromises and conflicts of national politics in the decades leadingRead MoreSlavery And The Civil War1084 Words   |  5 PagesSlavery Slavery was one of the biggest controversies in American history. The beliefs about slavery mostly varied from the North to the South but also varied from state to state and sometimes even among family members. All of these different views caused conflicts to arise in America and slavery soon became a huge contributing factor to the Civil War. The core beliefs of anti-slavery societies differed from those of the slavery societies. Abolitionists believed that slavery was a moral and nationalRead MoreThe Civil War Of Slavery1699 Words   |  7 PagesIn the 1800s the Institution of Slavery became very dominant in the United States, but mainly in the South. Due to the climate and their type of economy, their agriculture productions required a great amount of labor that was performed by the slaves. In the south, â€Å"slavery was key to the way of life†1 the majority of the south relied on the slaves to do all of the hard work for them and maximize the profit of their owners. The northern states however had a different type of economy and did not requireRead MoreThe Slavery Of The Civil War1701 Words   |  7 PagesIn pre-Civil War America, it was a common occurrence to witness Black families torn apart, sold off as property, and treated in hateful, vile manors in the name of a higher God. Many slave owners retained t he firm belief that due to slavery being beneficial to them and the lack of clear-cut condemnation in scripture, it was a divine institution beneficial to both the slave and slave owner themselves. As a result, these ideals led to further enslavement and abuse, exploiting Blacks so that the slave

Motorola Failure Free Essays

Motorola Mobility, the ailing cellphone maker that Google bought in May, told employees Sunday that it would lay off 20 percent of its work force and close a third of its 94 offices worldwide. The cuts are the first step in Google’s plan to reinvent Motorola, which has fallen far behind its biggest competitors, Apple and Samsung, and to shore up its Android mobile business and expand beyond search and software into the manufacture of hardware. The turnaround effort will also be a referendum on the management of Larry Page, Google’s chief executive, whose boldest move has been the $12. We will write a custom essay sample on Motorola Failure or any similar topic only for you Order Now billion acquisition. Though Google bought Motorola partly because of its more than 17,000 patents, which can help defend against challenges to the Android operating system, it also planned to use Motorola to make its own, better smartphones and tablets. One-third of the 4,000 jobs lost will be in the United States. The company plans to leave unprofitable markets, stop making low-end devices and focus on a few cellphones instead of dozens, said Dennis Woodside, Motorola’s new chief executive, in a rare interview. We’re excited about the smartphone business,† said Mr. Woodside, who previously led Google’s sales and operations for the Americas. â€Å"The Google business is built on a wired model, and as the world moves to a pretty much completely wireless model over time, it’s really going to be important for Google to understand everything about the mobile consumer. † But some analysts wonder whether Google can succeed in the brutally competiti ve, low-margin cellphone business. Ninety percent of the profits in the smartphone space are going to Apple and Samsung, and everyone else from Motorola to RIM to LG to Nokia are picking up the scraps of that 10 percent,† said Charlie Kindel, a former manager at Microsoft who writes about the mobile industry. â€Å"There’s no real sign that’s changing anytime soon. † It was not always this way. Motorola executives like to talk about its glory days. The company, started in 1928 in Chicago, unveiled the first commercial cellphone in 1973. By 2004, it looked as if Motorola could again lead the cellphone industry when it introduced the popular Razr. But Apple and Samsung won consumers’ hearts with the more exciting iPhone and Galaxy phones. Motorola Mobility – which split last year from Motorola Solutions, the division that makes devices like police radios – lost $233 million in its first six weeks under Google. The phone business has been unprofitable for 14 of the last 16 quarters. â€Å"It got left in the dust by the competition and kind of missed the smartphone transition,† said Charles S. Golvin, a mobile analyst at Forrester Research. In addition to the coming cuts, Google has gutted Motorola management, letting go 40 percent of its vice presidents. It also hired new senior executives. It will shrink operations in Asia and India, and center research and development in Chicago, Sunnyvale and Beijing. Mr. Woodside also plans to cut the number of devices Motorola makes from the 27 it introduced last year to just a few. He wants to make the company’s products cool again by loading them with things like sensors that recognize who is in a room based on their voices, cameras that take crisper photos and batteries that last for days. Many of these new ideas will come from a group of just a few dozen people within the company that has the unassuming name of Advanced Technology and Projects. To foster innovation, Google created the group to drop a Silicon Valley-style start-up into a lumbering Midwestern company and recruited Regina Dugan from the Pentagon’s Defense Advanced Research Projects Agency, or Darpa, to run it. Ms. Dugan, though coming from Washington, already speaks the language of Silicon Valley. â€Å"It’s a small, lean and agile group that is unafraid of failure,† she said, and it will â€Å"celebrate impatience. She is hiring metal scientists, acoustics engineers and artificial intelligence experts. They will work for her for only two years so they feel a sense of urgency, she said, an idea she borrowed from Darpa, where people wear their resignation date on their name tags. Motorola has been spending too much money on too many different cellphone components, said Mark Randall, whom Google recruited to run Motorola’s supply chain from Amazon. com, where he did that for the Kindle. He said he planned to jettison suppliers and buy 50 percent fewer components. How to get people excited about Motorola phones when shiny iPhones are on the next shelf? Gary Briggs, who ran consumer marketing at Google and now does so at Motorola, is working on advertisements that he said would be more like Google’s – simple and emotional. They will focus on Motorola’s storied past and the ways the products are better than the competition’s, like battery life. â€Å"We have a right to compete in this market,† Mr. Briggs said, â€Å"and I think we’ve got to prove why we’re going to build and bring devices to people that are worth talking about again. † Competitors like Sony, LG and HTC will be watching losely to see how the Motorola-Google relationship develops, especially whether Motorola receives special treatment from Google. Like Motorola, they use the Android mobile operating system, for which Google receives no payment. â€Å"They certainly don’t believe Google’s going to keep a Chinese wall in place,† Mr. Kindel, the former Microsoft manager, said of the other cellphone makers. â€Å"The reality is people work together, they can pick up the phones and talk. There is going to be an advantage. † There is, for instance, a program for Google software engineers to work at Motorola for a year or two. But Mr. Woodside said Google benefited from many manufacturers’ using Android, and repeated Google’s promise that Motorola would have no advantages. He said Motorola would also compete equally with others to build Google-branded Nexus devices, which Google makes with a hardware partner when it introduces new versions of Android. A Motorola Mobility executive who recently left the company and would speak only on the condition of anonymity because he was uncomfortable talking to the news media, said that if anything, it had become more difficult than before for Motorola to have impromptu collaboration with the Android team. But still, because of the relationship, Motorola could get priority on Google products, like a mobile version of desktop software. And, people familiar with the companies say, Google could decide to follow Apple’s lead and build a phone from silicon to software, perhaps by creating a separate operating system for Motorola that other phone makers cannot use. Google and Motorola seem to have a mutually beneficial marriage of hardware and software, Mr. Golvin said. Motorola needs software smarts and Google, which has struggled with Chrome laptops, Google TV and most recently the Nexus Q, needs help with hardware. Motorola’s set-top boxes, which it sells to cable operators, could also help Google make the leap to TV screens, if it does not sell that business. In the meantime, Motorola’s cellphone expertise has already been useful. Sergey Brin, Google’s co-founder, called to see whether the sky divers he had hired to perform at a recent conference could get cell reception a mile in the sky. How to cite Motorola Failure, Essay examples

International Marketing Samples †Myassignmenthelp.com

Ques: Evaluate international marketing situations from the perspective of an internationalmarketing manager. Table of Contents INTRODUCTION PESTLE ANALYSIS SWOT ANALYSIS Recommendation. CONCLUSION References Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. INTRODUCTION Muthus curry hits the top list in Singapore for their food choices. The motto of Muthus curry is Serving Passionately. It was established in the year 1969 starting from Makan shop on Klang road. Presently it has become the icon of South Indian Food serving passionately from last 43 years. PESTLE ANALYSIS PESTLE analysis helps to analyze the macro level factors of the business (Srdjevic, Bajcetic and Srdjevic, 2012). This framework will help to understand the external factors of Muthus Curry that might affect the business once they launch in UK. Political There are various political factors that can affect Muthus Curry. One of the main political decisions that can affect the business in UK is the tax rate which is levied by Government of UK. This factor has the capability to affect the spending ability of the customers and also the corporation tax of the organization. Currently the Corporation tax level has been decreased for stimulating the economic activity of the country (Ruddick, Gribben and Armitstead, 2012). Another factor is the Interest rates of UK which is low of 0.5% (BoE, 2010). This is positive factor which would help Muthus Curry to borrow huge amounts as capital expansion. This borrowing from financial institutions or banks can be long term and also the firm can choose the corporate bonds (Arnold, 2007). Apart from this the political system of the UK is based on parliamentary democracy which reduces the risk of war and also reduces the risk to operate in the country, thus making the business of Muthus curry to sustain fo r longer period (Cia.gov, 2013). Economic The present economic environment of UK has a great impact on Muthus Curry business. From the statistical perspective from 2007 there has been economic rollercoaster in UK. In the year 2007, there have been negative figures in GDP growth due to financial crisis. There was contraction of -1% in the economy followed by -4% contractions in the year 2009 (BBC News, 2012). Further there has been low growth rate in GDP of UK with 1.8% and 0.8% in the year 2010 and 2011 respectively (Data.worldbank.org, 2014). The business press indicates that the economy of UK would continue to show worst results due to double dip recession. Due to these negative pictures, there might be negative impact on the business of Muthus Curry as there might be only few customers who would buy the products due to increase in the unemployment. However, it is an opportunity for the Muthus Curry to improve the average spends per customer of UK. Social There have been various cultural and social changes in UK creating impact on the restaurants like Muthus Curry. One of the main issues which Muthus Curry should focus on is the growing aging population. Ageing population may see Muthus Curry to adapt their products or cuisine that appeals to their demography. According to the census of 2011, 86% of the total population are White ethnicity group, 7.5% of the population is Asian or the Asian British the rest are 3.3% Black and the 2.2% multiple or mixed culture people (BBC News, 2012). Since the Asian population is second largest population in UK, there is a high demand and supply of curry or south Indian food. However, Curry is the top 10 favored food of UK, especially Chicken tikka masala (The Independent, 2014) thus the acceptance level of Muthus Curry product is high. This creates an opportunity for the organization. Technological Technology developments like internet in UK can allow Muthus Curry to create online business model, as it is one of the most rapid acceptance model of the customers of UK. Online social Networking sites like Twitter, YouTube and Facebook are the most interactive platforms for communicating with the customers. This is seen as the main ingredients for a successful strategy of marketing allowing the customers to find the best facilities and develop effective communication using the apps on their smartphones. Legal It is very much important for Muthus Curry to conform the legal minimum standards that are enforced by the jurisdiction. The main key legal regulations are food regulation where they must follow the regulation of food processing, food packaging and also food sourcing. Environmental UK regional climates depend on Latitude and Atlantic ocean. The temperature of UK ranges from seldom extreme to cooler, sometimes drier and less windy especially in the eastern regions. However, the country has the possibility to suffer from high intensity natural calamities like forest fires, hurricanes earthquakes (Theretailbulletin.com, 2013). Despite such issues, the weather of UK is good and is suitable to eat curries. SWOT ANALYSIS Strength Establised in 1969- For past 43 years they have been serving the Singapore population with passion with excitement of foodie in the way the mix the ingredients in their dishes. A lot of supporters- Since their 43 years of establishment they have increased their customers base and have captured the market by providing variety of dishes from both Southern and Northern region of Indian subcontinent. Curry fish head- Mango lassi and Fish Head Curry is their signature dish Worth of mouth- Since their customer base is high; the word of mouth helps to increase their growth in the country because of referrals the other customer assumes that the restaurant provides high quality products and services. Weakness Limited market (space) - high competitive- Singapore food market is highly competitive in nature. The HRI sector is performing very well with diverse restaurants and hotels (gain.fas.usda.gov, 2014). For instance, the Suki Group is focusing on providing affordable products with high quality and is almost capturing market (Thinkbusiness.nus.edu, 2014). This is creating the market space limited to grow. Low population rate (Overall Indian)- The total population of Singapore is growing at a slowest rate with 1.6% compared to last year. The population is now is 5.57 million (Straitstimes.com, 2014). The overall population consists of 74.2% Chinese, 9.2% Indian, and 13.3% Malay and rests other 3.3% (Indexmundi.com, 2014). The market is much of Chinese people thus the preference would be more of Chinese food. Weather in Singapore- The climate of Singapore is tropical is humid and warm throughout the year (Statravel.com, 2014). Opportunity Large Population: Indian population is second largest in UK which and this makes the Muthus Curry to tap the Indian market in UK compared to Singpaore. Apart from Indian Market, the UK market is also shifting towards curry dishes. This gives them an opportunity. Easy to employ employees: Due to financial crisis, there is a rise in unemployment, opening a branch in UK would help to employ many people who would give them an opportunity to understand the culture of UK. A market demand: London now consists of most of the Indian restaurants and Britain now is boasting the Indian restaurant. British are too much enthusiastic about curry dishes. Chicken Tikka masala is their favorite dish (Hindley, 2014). Threat Lack of foreign investment experience- The infrastructure development rely much on the foreign investment. There is a lack of international consensus on government role in the industrial strategy (gov.uk, 2012). Weather in Singapore is much better than UK Restaurant industry of UK has high competitors which have captured the market of London. Recommendation Segmentation (in UK) Geographic There is high preference for Asian ethnic food in UK (Hamlett et al., 2008). The Singapore restaurant Muthus curry will be preferred in UK. The climate in UK is temperate in nature. The winters are severely cool and the summers are not very hot. The ethnic food of Singapore will be preferred by the UK nationals as the food has unique combination of herbs and spices. The food in Singapore has originated from Malaysia. The ethnic qualities of the Asian food will make it popular in UK (Lawrence et al., 2007). Demographic Asian food is preferred by the low income group, middle income group and the high income group UK nationals. The food is available at cheap prices. Singapore food has morphed from the street food paradise into the culinary capital that has found its way into the gastronomic temples of high cuisine in UK. The ethnic food of Singapore is preferred by people belonging to all age group (Jones, Comfort and Hillier, 2004) ; (Kearney, 2010). Psychographic Healthy eating has become a mainstream dining trend in UK. The salt, sugar and fat are being replaced by healthy and bold flavors. Since the ethnic food of Asia offer healthy variants, Singapore food will be popular in UK. The food in Singapore is healthy and it is a mixture of herbs and spices. It is seen that the consumers in UK prefer Singapore food more than the western cuisines. The diversity of the cuisines of Asia has increased its attractiveness (Nam, Jo and Lee, 2010). Behavioral Majority of the population in UK prefer healthy and spicy food. The diversity of the Asian food is the major attraction. The current trends in the industry show that the Indian food is highly popular among the residents in UK. There is increase in the number of Indian restaurants in UK. Thus looking at the current trends it can be said that there is high scope of Indian restaurants in UK (Rasarestaurants.com, 2014). Group Name of the Segment and Characteristic Profile Value / Benefits 1. Working population in UK prefer various types of food. Eating out is the new trend in UK. They spend on lunch. They like experimenting with new kinds of cuisines. The working population belongs to the age group of 25 to 60 years. The purchasing power of this group is high. This can be a favorable target for Muthus curry. 2. Foreign and Local tourist. The number of tourist is less. They come from diverse cultural background. The tourists belong to the age group of 23 to 65 years They will also form a potential market. 3. Students are mostly UK nationals. They are short term customers. They prefer dining out with friends and family during occasions. They belong to the age group of 18 to 25 years. They will also form a huge market for Muthus curry. Positive worth of mouth about Muthus curry from Friends and family will be effective. 4. Neighborhood residents will form long term association with Singapore Cuisine. They will come to Muthus curry along with friends and family. They belong to the age group of 8 to 70 years. They will form a potential market for Muthus curry. They will form a long term relationship. Targeting strategies The target market group has to be identified by Muthus curry. Muthus curry will form a strong base in UK if they can identify the potential market segment. The segmentation analysis shows that the working population and the students comprise majority of the customers for Asian cuisines in UK. There are some firms that sell a product to one segment of the market. The product has mass appeal. While there are other firms target diverse segments of the market for the product. This is known as multi segment marketing. The working population will form the primary group and the students will form the secondary group of the target market for Muthus curry Market Positioning Perpetual positioning Market entry strategy Muthus curry will position itself in the UK market by entering into a joint venture with the Rasa Restaurant. Rasa restaurant is an already established Indian restaurant in UK. It was established in 1994. It is an award winning chain of restaurants. It offers southern Indian food to UK. Muthus curry will gain popularity from the reputation of Rasa restaurant. It will enter into a joint venture with Rasa restaurant. The name of the joint venture will be Rasa and Muthu Restaurant. The joint venture will beneficial for Muthus curry (Killing, 2014). The joint venture will help Muthus curry to achieve a strong position in UK (Deitz et al., 2010). Rasa restaurant is an already established restaurant in UK. It will be easier for Muthus curry to target its market. Rasa restaurant serves Indian cuisine. The joint venture between the two restaurants will offer Indian food along with Singapore dishes (Technology, 2003). There will be a good mixture of two cultures. This will be attractive for t he customers. The cost for opening a restaurant in UK will be reduced. Both the restaurants will share the risk equally. The joint ventures between the two firms will remove the barriers of trade. The policies of joint venture will create the climate for business that will be beneficial for both the firms. The profit margin of Rasa restaurant will increase with the joint venture. The market share of Asian restaurant in UK will expand. The joint venture is a good strategy to explore the UK market (Rasarestaurants.com, 2014) ; (Washington and Patterson, 2011). International Marketing mix Product Home Host Decision Tangible and Augmented Tangible and Augmented Tangible and Augmented Range of food products Range of food products Adaptation ( Local Taste of UK) Home country The product will be tangible and augmented. Muthus curry offer wide range of product to their customers. In Singapore, Muthus curry offer both vegetable and non vegetable items. Some of the extremely delicious food offering of Muthus curry are fish head curry, lamb curry, sheekkakbabs. The North Indian food offered by Muthus curry is delicious. Host country The product will be tangible and augmented. Since, Muthus curry will enter into a joint venture with Rasa restaurant, the product offering of both restaurants will be conglomerated in the new restaurant. The new restaurant named Rasa and Muthu restaurant will offer North Indian cuisine as well as South Indian cuisine. The range of offering of the restaurant in UK will increase. This will be one of the major advantages for the Indian restaurant in UK. Decision The product offering in UK will be tangible and augmented. Rasa and Muthu will offer South Indian as well as North Indian cuisine in UK. The customers in UK will have the delicious experience of both the cuisines. It will portray the culture of India Price - Home Host Decision Market price Market price Adaptation Sales Maximization Sales Maximization Standardized Penetration Price Penetration Price Standardized Market Based pricing Market Based pricing Standardized In Home country The price of the food at Muthus curry is moderate. In the home country, the price of food items offered by Muthus curry range between $10 to $30. This price is affordable by the UK nationals. The objective behind pricing of Muthus restaurant in Singapore was to increase the market share of the organization. The maximization of the sales of the restaurant was the main objective. This will help the organization to have a strong base in Singapore. The penetration price for the food items at Muthus curry will be moderate. The pricing strategy used by Muthus curry in home country is based on the price of the competitors. In UK The price of the food items of the Rasa and Muthus restaurant will be between 10 to 30. Moderate pricing will help the Indian restaurant in UK to have strong base of customers. There are large numbers of Indian restaurants in UK. The price of the vegetable meal will range between 20 to 23 and the non vegetarian meal will range between 30 to 35. The pricing strategy of the Rasa and Muthu was to maximize the sales of the restaurants. There is wide range of Indian restaurants in UK. The pricing strategy of the restaurant has to be moderate. This will ensure strong positioning in the market. The penetration price will be moderate to maximize the sales of the organization. The pricing strategy of the new venture in UK will be based on the prices of the market competitors. Decision The price at the Rasa and Muthu restaurant will be moderate. This is done to increase the market share of the restaurant in UK. There is large number of Indian restaurants in UK. The increase in the price of the food items will reduce the market share of the organization. The pricing strategy of the Indian restaurant in UK will be moderate. This will maximize the sales of the restaurants. The organization will gain competitive advantage. The penetration pricing will be standardized in nature. The pricing strategy will be standardized in nature. Place - Home Host Decision Manufacturer to consumer Manufacturer to consumer Standardization Selective Selective Standardization Push Push Standardization At the home country and the host country, the food will be directly served by the restaurant to the customers. The wholesalers have no role. The distribution of the food items will be selective in nature at the host as well as the home country. The customers will chose the product and it will be served at the restaurants. The restaurant owners will use the push strategy. They will generate positive word of mouth for their product that will generate new customers for the restaurants. Promotion Home Host Decision Reinforce Inform Adaptation Rational Rational Standardization Trade Promotion Word of Mouth Trade Promotion Word of Mouth Standardization The quality of food offered at the Rasa and Muthus restaurant will generate positive word of mouth. This will generate new customers for the restaurant. Since there are large numbers of Indian restaurants in UK, it is important for the restaurant to offer good quality food that will gain positive response from the customers. CONCLUSION In conclusion, this report has highlighted the International market analysis of Muthus Curry. It is clearly demonstrated that the organization have lot of opportunities if they enter UK market. However they have to face lot of competition and have to differentiate themselves from other Indian restaurants in market. The entry strategy that would be feasible for the organization to enter in London is Joint venture. References Arnold, G. (2007). Essentials of corporate financial management. Harlow: Financial Times Prentice Hall. BBC News, (2012). Census 2011: Ethnicity in graphics. BBC News, (2012). Economy in double-dip recession. BoE, (2010). Bank of England maintains bank rate at 0.5% and the size of the asset purchase program at 200 billion. Cia.gov, (2013). The World Factbook. Data.worldbank.org, (2014). GDP growth (annual %). Deitz, G., Tokman, M., Richey, R. and Morgan, R. (2010). Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust. Industrial Marketing Management, 39(5), pp.862-873. gain.fas.usda.gov, (2014). Singapore Food Service - Hotel Restaurant Institutional. gov.uk, (2012). INDUSTRIAL STRATEGY: UK SECTOR ANALYSIS. [online] Available at: Hamlett, J., Bailey, A., Alexander, A. and Shaw, G. (2008). Ethnicity and Consumption: South Asian food shopping patterns in Britain, 1947--75 1. Journal of Consumer Culture, 8(1), pp.91-116. Harvard Business Review, (2013). Rethinking the 4 Ps - HBR. Hindley, M. (2014). Writer and restaurateur Matthew Hindley delves into the history of how Indian food became one of Britains national obsessions.. [online] teatime-mag.com. Indexmundi.com, (2014). Singapore Demographics Profile 2014. Jones, P., Comfort, D. and Hillier, D. (2004). A case study of local food and its routes to market in the UK. British Food Journal, 106(4), pp.328-335. Kearney, J. (2010). Food consumption trends and drivers. Philosophical Transactions of the Royal Society B: Biological Sciences, 365(1554), pp.2793-2807. Killing, P. (2014). Strategies for Joint Venture Success (RLE International Business). pp.15-75. Lawrence, J., Devlin, E., Macaskill, S., Kelly, M., Chinouya, M., Raats, M., Barton, K., Wrieden, W. and Shepherd, R. (2007). Factors that affect the food choices made by girls and young women, from minority ethnic groups, living in the UK. Journal of Human Nutrition and Dietetics, 20(4), pp.311-319. Nam, K., Jo, C. and Lee, M. (2010). Meat products and consumption culture in the East. Meat Science, 86(1), pp.95-102. Rasarestaurants.com, (2014). Rasa W1 | Indian Restaurant in London UK | Online Reservation. Ruddick, G., Gribben, R. and Armitstead, L. (2012). Budget 2012: Corporation tax cut will boost UK - but not enough - Telegraph. Srdjevic, Z., Bajcetic, R. and Srdjevic, B. (2012). Identifying the Criteria Set for Multicriteria Decision Making Based on SWOT/PESTLE Analysis: A Case Study of Reconstructing A Water Intake Structure. Water Resources Management, 26(12), pp.3379-3393. Statravel.com, (2014). Singapore Weather Conditions : Climate Weather in Singapore | STA Travel | Singapore's climate. Straitstimes.com, (2014). Singapore population now at 5.47 million, slowest growth in 10 years. Technology, M. (2003). Managing Partner Relations in Joint Ventures | MIT Sloan Management Review. The Independent, (2014). Britain's favourite comfort food: Roast dinners put tikka masala on the back burner. Theretailbulletin.com, (2013). Its time for retailers to prepare for the worst and adapt to climate extremes | The Retail Bulletin, Retail News. Thinkbusiness.nus.edu, (2014). Case study: Serving up success. Washington, M. and Patterson, K. (2011). Hostile takeover or joint venture: Connections between institutional theory and sport management research. Sport Management Review, 14(1), pp.1-12.

Cloning Essays - Molecular Biology, Genetics, Cloning, Biotechnology

Cloning The new breakthrough of cloning is a great advance in biotechnology. The use of cloning can be both beneficial and harmful to society. There are many reasonable ways to use the methods of cloning. For instance, the use for medical purposes can be helpful in cases such as producing animals with human body systems that could be used for transplanting organs. It can be a valuable asset to our society in that way. It can be harmful if it is opened for use in the general public because it could cause many problems if the wrong people become involved with it. As stated in Times Magazine, this is a breakthrough in technology and it is impossible for the government to forbid anyone to not use cloning. It is a new law of nature that is being defied and the government cannot take that away. In the field of medicine, cloning can be a very useful technique. It is not only just being able to reproduce the genes, but to be able to transfer them and to study them. It would be possible to study organs of the human body to learn how they can alter them to cause them to regenerate after injury. Also, the ways of reproducing genes and copying DNA could help in finding cures for certain diseases and disorders. Scientists can take DNA from healthy cells and copy it then inject it into an unhealthy cell to cancel out the ?bad? genes. I do not agree with the use of cloning for human purpose in order for parents to ?choose? their child. First, by reproducing characteristics that parents desire would foul up the diversity of society. If everyone was able to choose what characteristics his or her child would have, most people would opt for the characteristics of famous people who are either extremely smart or who are incredibly good looking. The generation of the ?clone people? would be so similar in ways of thinking and in personality and the world would become a very boring place, if that were the case. Besides the world becoming very boring, there are other factors to consider. The replication and copying of DNA can sometimes cause damage to the genetic code. In this case, it is possible for genetic disorders arise. If a sample of DNA is taken from a younger person to copy, that person could be carrying a code for some sort of disorder whose symptoms would not show until later in the person's life. Therefore, the exact code that would be copied to make another human carries that disorder. I think the new breakthrough is very interesting and has many unanswered questions.. There are many things that need to be sorted out such as who can use cloning and how it will be controlled so it does not cause problems. It would be terrible to see such a great breakthrough be abused by the wrong people.

My Antonia essays

My Antonia essays After good experiences pass by, it is natural for a human to feel as if though the pleasure from spending that time should have lasted longer. In the same way, Optima dies... prima fugit, is true for the life of Jim Burden also. Experiencing many of his good child hood times in the country, and thereafter being far away from there in Lincoln for college makes him feel that the jovial moments went by very quickly. Visiting familiar places where Jim spent good times produces memories of childhood delight. Jim Burdens mentality of reminiscing past events and dwelling upon them in deeper thought lends him to feel like the first days are the first to flee. Jim Burden is keen to reflect upon memorable moments of his past because of his poetic and pensive disposition. Jim often thinks of the prairies vividness when he describes the ocean of copper-red prairie grass, golden sunflower bordered roads, and the fierce sunlight drenching the blonde cornfields. His strong feelings are manifested for the prairies beauty when he says, The whole prairie was like the bush that burned with fire and was not consumed. That hour always had the exultation of victory. It was a sudden transfiguration, a lifting-up of day (22). Jims nature leads him to believe that he can never become a scholar because the excitement of thinking is quick to remind him of his cherished prairie land and the people who inhabited it (125). Jims is more reminded of moments like these of his friends when he goes off to college. In college, Jim thinks more of Black Hawk, the prairie, and all the people he knew. He would often reminisce about Antonia and others he knew and wished those fleeting times would come back again. For instance, he expresses the concept of Optima dies... prima fugit when he states, As I sat down to my book at last, my old dream about Lena coming across the harvest field in her short skirt see...

Pathos Ethos, Logos Essay Example | Topics and Well Written Essays - 500 words

Pathos Ethos, Logos - Essay Example The author places the blame on the Disney Princess franchise that has been explicit in their content to the point that the young girls viewing this content feel obliged to embrace a certain appearance or to dress up in a particular way as they relate with what they see from the Disney Princesses that they adore. The article also presents a discussion that the other media platforms like music videos, television and social media have to share the blame for the way young girls view the discussion of the elements of their sexuality When talking of the element of Ethos in the essay, it is practical to understand the relevance of understanding the trust worthiness of the article. After evaluation of the piece, it is apparent that the author has done the relevant research for this article and has interviewed the relevant people whose insight is important to the discussion. Some of them are also mothers who have had to deal with the facts that their daughters are having a hard time embracing the culturally acceptable values in regards to their image and sexuality. The essay has used lots of Logos for the purposes of proving the point of discussion. The writer has discussed the interest to this topic by relating it to a firsthand approach when the paper is introduced with the experience from Mary Finucane on page 1 of the essay. Ms. Finucane is a mother who noticed that her daughter had changed her behaviors as she related less with her female friends and got interested in waiting for a ‘prince’ as she had seen in one of the Disney programs. The paper has also presented related statistics to support the discussion, for example, on page two she states â€Å"One-quarter of 14-to-17-year-olds of both sexes polled by  The Associated Press  and  MTV  in 2009 reported either sending naked pictures of themselves or receiving naked pictures of someone else.† This quote means that

Critical legal issues in criminal justice Research Paper

Critical legal issues in criminal justice - Research Paper Example Legal regime permits individuals’ right to self-defense and justifies the employment of force in times of danger so that people may defend themselves from external harm and secure their lives and properties. Dictionaries define physical self-defense as the employment of physical force to counteract an immediate attack. Physical self-defense may be armed-defense or unarmed-defense. Individuals can use a wide variety of weapons as part of armed self-defense adhering to the policies of the concerned jurisdicti Unarmed self-defense involves different styles of martial arts. In many jurisdictions, law permits people the right of self-defensive killing. However, the law states that the employment of physical force in self-defense must be proportional to the fatality of the violence. In order to avoid the misuse of the self-defensive killing, the law ensures aggressors do not claim the right of self-defense. It is on the assumption that aggressors are responsible to the attack or fat al situation, and hence they do not have the right to claim self-defense. In addition, law considers the reasonableness of belief while evaluating the self-defense claim of a defendant. Explicitly, the use of physical force must be reasonable to justify the self-defense claim. What constitutes reasonable employment of force is usually uncertain, and hence the jury has the potential to determine whether or not the defendant’s act (use of force) was reasonable.... Wallie Howard, a federal agent working for the Federal Drug Enforcement Administration and the confidential informant Luther Gregory planned to arrest this drug racket through a buy-bust scheduled on 30th October 1990. However, their plans flawed as Davidson and his team had attempted to rob Gregory using firearms. During the process of assault, the gang broke Gregory’s wrist. In order to counter attack them Howard took his gun and shot off. At this time, Lawrence (one of the gang members) fired at agent Howard and killed him. As cited by the United States Court of Appeals, Second Circuit (1994), all the defendants were found guilty of charges alleged including narcotic conspiracy, murder, robbery, and international killing of a federal agent, and consequently all of them were sentenced to life imprisonment. During the course of trial, Lawrence argued that agent Howard would have killed him unless he had not shot him down. However, the court observed that the defendantsâ€℠¢ need to defend themselves emerged out of their own aggression. The court held that the person who commits robbery using deadly weapons and gets murdered by the targeted victim on the victim’s counter-attacks to defend may not obtain the benefit of self-defense. Based on this observation, the court clearly stated that â€Å"it has long been accepted that one cannot support a claim of self-defense by a self-generated necessity to kill† (United States Court of Appeals, Second Circuit,1994). This paper will critically evaluate the above court judgment and discuss why â€Å"one cannot support a claim of self-defense by a self-generated necessity to kill.† Reasonableness of Belief Reasonableness of belief is an important factor in determining the necessity of

Marketing and its importance in Britain society Essay - 1

Marketing and its importance in Britain society - Essay Example Marketing is a very vast term, a simple definition can be a place where the buyers buy and the sellers sell, now one can imagine that the place in the world where the buyers and sellers are doing all the desired work is in fact the entire world, so the term marketing is not just limited to the buying and selling but so many other things are also included in the same, although marketing is there in the world right from the beginning of this world though it was not actually known that it is known as marketing but it was still there, however the modern marketing which was quite familiar to the people of different societies came in view in the period of 1900 to 1940, particularly in the years of 1910 to 1925, the notable reason for the existence of true marketing was perhaps the saturation in the industrial sector of this world, the products were increasing and now people had gained the sense of what is right and what is wrong, what is more beneficial and what is less, where to invest an d where not to, so these small growing facts gained the attention of many businessmen and related people and they started finding the ways through which they could have gained an edge over the others in terms of selling there items or units. â€Å"The majority of this development took place in the United States, although there were notable contributions also from Britain, especially in specialist sub-disciplines such as advertising†. According to another definition on marketing â€Å"marketing meets the needs of markets by producing economic values which, while not so tangible, are qualitatively just as real and quantitatively more significant than those produced in agriculture, mining, and manufacturing†.

Effects on the Fetus During Pregnancy

Effects on the Fetus During Pregnancy This essay will describe prenatal development, labour and birth. Before getting pregnant women take folic acid, this helps prevent birth defects that can affect the brain and spinal cord. Women wanting to get pregnant will also ensure that they eat healthily and drink less alcohol. Prenatal development is the period from conception to birth, it has three periods within the nine-month period; the start of life occurs when the sperm and ovum unite, this is the germinal stage and lasts between 8 and 10 days. The fertilised egg is called a zygote, the zygote will divide itself again and again, after approximately a week it will implant itself into the wall of the uterus, by two weeks this will be completed and is now an embryo, the embryo is protected by the amniotic sac, it is made of two membrane sheets the outer sheet is the chorion and the inner layer the amnion The embryonic stage lasts until the end of the second month, the embryo begins to take on the look of a baby with a body, head, arms and legs. The final stage is the foetal stage, the foetus will begin to develop fingernails and eyelids as well as begin to move, by the seventh month the foetus can breathe and cry; the last two months is when the foetus grows and puts on weight. (Thomas Keenan and Subhad ra Evans, 2010) During pregnancy, the mother will be monitored by the doctor and midwife to check for blood type, anaemia, urine tests, glucose testing and blood pressure. Ultra sounds will take place at 12 weeks and 20 weeks, this is to check the babys heart rate and growth. The bump will also be regularly measured. The first stage of labour begins with contractions this starts with a backache and then gradually becomes stronger, also at this point the mother will have a show this is where the plug of mucus from your cervix comes away. Next the waters may break this is the amniotic fluid that the baby grows in. In the second stage of labour the contractions continue they get stronger and last longer, as this happens the cervix softens and dilates. Once the cervix has expanded enough, usually 10cm, the mother will begin to bear down and push. The head will come first; breech birth is when the feet come first, once the head is born the baby is then turned so it can arch its back and allow the shoulder, one at a time to pass, the rest of the body then passes through easily. The umbilical cord is then cut. The third stage of labour comes after the birth, the placenta separates itself from the wall of the uterus and is pushed out by one final contraction, often the mother has been given an injection and this helps shrink the uterus allowing the midwife to pull it out. The midwife will check that the placenta and cord are intact otherwise there is a risk of infection. (Reynolds, 1987) Whilst in the womb the baby will be covered in vernix and lanugo, the vernix acts as a moisturiser for the baby whilst it is in the amniotic sac and lanugo are fine soft hairs that cover the baby, it acts as an anchor to hold the vernix. This usually falls off just before birth but some babies still have lanugo when they are born. The midwife will check the baby using the APGAR score 1 minute and 5 minutes after the birth, this is to check activity, pulse, grimace, appearance and respiration. The baby is scored on the results: 7-10 baby is in good shape; 4-6 baby may need help; 3 or less immediate life saving measures needed. Postpartum care begins after the birth and lasts 6-8 weeks, this entails making sure the mother eats well, rests enough and cares for her vagina. A new mother will go through physical and emotional changes and it is important that she looks after herself. There are many things that can affect the foetus whilst being pregnant, this can either be genetic and chromosomal such as spina bifida and Downs syndrome, Downs syndrome is caused by having an extra chromosome instead of 46 they have 47 chromosomes. This can be detected early in the pregnancy through ultra-scans and a test called amniocentesis, the doctor will extract a small amount of the amniotic fluid and examine it. (Reynolds, 1987)ÂÂ   Infections that have been contracted by the mother can cause congenital anomalies such as TORCH, this includes Toxoplasmosis, other (syphilis, varicella-zoster, parvovirus B19), Rubella, Cytomegalovirus (CMV), and Herpes infections. These infections cause mild maternal morbidity and cause serious consequences to the foetus, unfortunately treatment has no effect on the outcome of the foetus. A vaccine called the MMR (Measles, Mumps and Rubella) is given to all children in 2 doses, first between 12 to 15 months and then again between 4 and 6 y ear old to provent Rubella. Other factors are teratogens, these are classified as physical infectious or chemical agents and they can cause defects in the embryo or foetus; this can be through smoking and drinking and can affect the foetus by low birth weight or foetal alcohol syndrome. (FAS) Drugs such as cocaine are harmful to the foetus, babies exposed to cocaine tend to be born prematurely or have low birth weight, cocaine exposed babies are three times as likely to have a very small head circumference or to show some signs of neurological abnormalities. (Helen Bee and Denise Boyd, 2004) Unfortunately, it is still unclear what the long-term effects of cocaine use are to the unborn child. The mothers health and age can affect the foetus, the mother needs to have nutrients and calories to prevent malnutrition otherwise there is the risk of stillbirth, low infant birth weight or infant death in the first year. Also, ensuring the mother has folic acid reduces the risk of spina bifida this is an abnormality in which the lower part of the spine does not close. (Helen Bee and Denise Boyd, 2004) Whilst it is important that the mother has a sufficient diet it is also important that she does not put on too much weight, this could lead to a cesaren delivery and be prone to postpartum obesity this includes heart disease and diabetes. According to the Human Reproduction journal, data was used to look at the risks associated with pregnancy in women over the age of 35, their findings showed that there is an increased risk of gestational diabetes, placenta praevia and breech presentation and still birth was higher in older women. (M Jolly, N Sebire, J Harris, S Robinson and L Regan, 2000) Fortunately, there is a lot of support to help expectant mothers such as doctors, midwives and health visitors. Pregnant mothers are routinely monitored to check the development of the foetus and are assessed for any complications that may arise, it is important to inform the doctor of any family impediments so that regular tests can be conducted and support is put in place for the family. The attachment theory originated from the work of John Bowlby, he states that all children need to form a bond with someone, not necessarily the mother but the main caregiver; this is known as monotropism. Bowlby said that babies need to maintain proximity to their caregivers. He followed on from Freuds psychodynamic theory and from ethology which is the study of animal behaviour, to develop his theory about the bonding relationship that develops between parents and children and the disruption to that relationship that can occur through separation, bereavement or emotional deprivation. (Barnes, 1995) Bowlby felt there were 4 stages of attachment, the first stage preattachment occurs in the first few months of life, the child will not show any preference to any caregiver. The second stage is attachment-in-the-making and this is from 2-7 months of age, the child will begin to discriminate between who they know and who they do not know and will have a preference. The third stage is clear-cut-attachment, the child has developed attachments with their main caregivers and will actively seek them out, they also show signs of distress when they cannot see their caregiver. The final stage is goal-corrected partnership and this occurs from about 2 years of age, the child begins to be aware of the caregivers feelings, up to this time the relationship has been one-sided, now the relationship is being reciprocated. (Peter Smith, Helen Cowie and Mark Blades, 2003) The maternal deprivation hypothesis by John Bowlby came about from a study he did with delinquent boys, the study showed that continued disruption of the attachment between child and primary caregiver resulted in the child struggling to develop relationships with others as well as having emotional and behavioural problems. Bowlby felt there was a critical period, if the child had not formed an attachment by the time they were 2, then attachment would not occur, causing the child to then develop issues later in life. Bowlby later amended this to 5 years. Michael Rutter developed Bowlbys theory further by suggesting that if a child does not develop an attachment at all this is privation, but if the child has formed a bond but this bond has been broken this is deprivation. Privation may occur because the child has had a lot of carers, Rutter felt that these children who are not distressed when separated will likely go on to be clingy, attention-seeking and as they get older the inability to stick to rules, form lasting relationships and in some cases anti-social behaviour and intellectual development. (McLeod, 2008) As a result of Bowlby and Rutters findings there has been changes in the care environment. Before children without parents would stay in orphanages or childrens institutions, now children go into foster care and be with one family as opposed to having many carers. Pre-schools now assign a key worker to help children integrate into school life this allows the child to form an attachment with them making the child feel more secure. Previously children staying in hospital would stay on their own now hospitals allow mothers/caregivers to remain with their children so the child is not left alone feeling scared and worried. Peer relationships are important to the social development of the child, it is through interacting with peers that children learn about their social world and how to interact within it. In the home the child will interact with their parents and siblings, Older siblings tend to have a lot of patience with their younger siblings and they act as their attachment figure in strange situations. Research does suggest however that the child will develop their social skills firstly through their parents, parents provide the playmates and watch the interactions ensuring behaviour is good, the parent will also play with the child themselves. Older siblings will be the ones that teach the child the rules of socialization. Babies from 2 months old are aware and look at one another, by 6 months they will smile and stare at others and by 1 year they will intentionally smile, frown and use other gestures to their play partner, they are aware of how the other behaves too and adjust their behaviour to respond to theirs. From 1 to 2 years the child will play alongside others, this is parallel play. Their interactions last longer and language will become a factor in play; as the child moves from 2 towards 3 they begin to understand rules of social exchange and can show empathy towards others. From 3 to 5 years the child

helmet :: essays research papers fc

Safety in the head   Ã‚  Ã‚  Ã‚  Ã‚  John, being around for your next birthday would be great, so you need to use this helmet, it will save me many days of grief. Please wear this helmet when you ride your motorcycle. Having you come home to the neighborhood is a better feeling then you going home to a grave. This helmet will protect your head from hard hits that you will encounter when you fall off your motorcycle. Wearing a helmet will save you from getting a mangled face.   Ã‚  Ã‚  Ã‚  Ã‚  Since you feel that you are too cool to wear a helmet, let me advise you that having an attitude like that is not smart. When you wear this helmet it offers you protection from head injuries that occur when you fall. The pictures that are in the medical files show causes of death, involving motorcycle related crashes. The pictures are not too cool to look at. The pictures show dead bodies with faces and body parts that have been grounded down to the bone so much that they are not able to be recognized. I do not want you to be part of those pictures. John, you must wear this helmet when you ride. Another advantage to wearing your helmet is the face shield, the shield protects your eyes and face from flying rocks and other debris. Not to mention all the bugs that will hit your face and get in your eyes. John, according to the morning sun, the number of people killed in traffic accidents increased slightly last year partly due to yet another jump in fatal motorcycle accidents. Federal estimates released last week show that after many years of decline, motorcycle deaths steadily increased from 97-01, and have grown 27% in the four-year period. Last year there were 2680 motorcycle deaths. According to the national highway safety administration, that is 208 more than in 1999, enough to offset the 188 additional traffic deaths. About one-half were caused because people were not wearing helmets or sufficient gear. John, these numbers do not lie. This pole shows 1440 deaths that could have been saved if those people took proper precaution and equipped themselves with a helmets or sufficient gear. Since we all care for you, please do not become one of these numbers this year. Please wear your new helmet. People that have to go threw a death in the family of a loved one is so hard.

Firms should seek to “get their own house in order” before seeking to manage suppliers Essay

Assignment Title: Firms should seek to â€Å"get their own house in order† before seeking to manage suppliers Purchasing is a vital process of the company, 100% efficiency is required at all times. There must be proper organization and flexibility in this department. People working in this department should constantly evaluate the current purchasing scheme of the company and adapt to changes at all times. Purchasing department or team of a company basically seek to answer these two questions: what we buy and how we buy. The answers to these two questions can change depending to companies size and sector. Indeed, by answering these two questions is the main goal of procurement team or department is to create best value for money and to maximize it. It is possible to maximize best value for money by obtaining surplus value. Surplus value is different from the value. Surplus value locates between cost of production for supplier and value of the product to the buyer. This is called the area zone of agreement. The surplus value which is retained by supplier is called producer surplus and the value which is retained by buyer is called consumer surplus, the procurement team/department aim to maximize consumer surplus. Purchasing process means that demand management. There are two ways to make purchase decision make-buy or outsourcing. Make-buy is required internal management it is related to the organizational buying behavior. Outsourcing is required external management consist of supplier management. The fundamental issue in purchasing process is to provide efficiency in demand management. Efficiency of purchasing process is related for instance a reduction in the number of suppliers used an automation of the purchasing process, the use of framework agreements, and the development of trusting relationship with suppliers. Providing efficiency contribute to get power. Business life means power games. The market is unforgiving for weakness so at first hand, while the firm seeks to establish its own house in order before seeking to manage the suppliers. It will provide efficiency. In order to get successful purchasing process, firm should manage its demand efficiently and firstly firm should be sure to provide this efficiency by establishing â€Å"in its own house in order† in this case firm could get power above its suppliers. Demand management problems in an organization could appear in different ways (Londsdale, SP&SM, Lecturer notes, Week 3) Maverick buying, fragmentation of spend, early specification, over-specification, unnecessary change to specifications, poor demand information, lack of clarity, adverse selection, inappropriate contracting, poor monitoring leading to moral hazard, unnecessary purchase. These problems occur alone or together. Organizational buying behavior involves a multi-person activity and it is true for 90% of organizational buying. This includes a very meticulous process which can even take more than a year to decide and conclude. Today’s organizations are aware of the costs involved in making timely, accurate and efficient decisions; create more value for money. If firms are to succeed in one facet of its global goal to be known in the market, a strong leadership should be in place; guide and make it move in a synchronized manner. Most of whom started small in its own right to be able to manage its own people easily, efficiently and most of all, avoid unaccounted costs. For a firm to manage its buying behavior and create a benchmark, it needs to: recognize a problem, acknowledge a general need, create or come up with product specifications, make an efficient and able supplier search, make a buying step, select a supplier, make an order-routine specification and conduct a post-purchase performance review. Once this process is harnessed over time; the next step to go bigger; to expand. (http://www. smartcompany. com. au/marketing/sales/22378-20111007-marketing-strategies-organisational-buyer-behaviour. html) To further elaborate: Recognize a problem- anticipate and plan for purchase on a routine basis Acknowledge a general need – extensive, objective cost-benefit analysis Create or come up with product specifications – using precise technical description using techniques such as value analysis Make an efficient and able buyer search- extensive search that extends to the search for a supplier Make a buying step – business to business Select a supplier- made after extensive evaluation of objective information Make an order-routine specification-routine calculation of re-order points as well as time and place of delivery Conduct a post-purchase performance review – extensive comparison made and feedback given, concern with quality management at source. All of these elements could still fail with the existence of problems that should be recognized and avoided at first glance namely (Londsdale, SP&SM, Lecturer notes, Week 3) maverick buying, fragmentation of spend, early specification, over-specification, unnecessary change to specifications, poor demand information, lack of clarity, adverse selection, inappropriate contracting, poor monitoring leading to moral hazard, and unnecessary purchase. When fragmentation exceeds its neutral level, means that parts or branches in this situation are unconnected and/or missing and still expected to come up with results the same as what the entire system once did (http://www. ourfurutre. com/real101. htm) the whole is always better in presence as everyone will have a better understanding of each function. It is also good to note that when there is a â€Å"whole Picture† concept. There is a better understanding as to the fluid interaction and dependency of each part resulting to better result of each task at hand. To cope with organizational fragmentation it’s important to understand why fragmentation arise in organization what are conflicts between branches or parts. Fragmentation arises in an organization because of several reasons. First, each department of an organization performs different functions, it follows that these departments have different needs. For instance, engineering department of a company would definitely use different computer from the HR department. These two departments have two different functions through both departments require computers for efficiency but both use special applications, features and specifications of computers to perform well. Legacy method is an old system that firms continue to practice these days. This is the second reason why fragmentation arises in organization. Maybe the system works satisfactory so organization sees no reason in changing it. The cost for changing and redesigning system could be costly both time and money compared to the anticipated appreciable benefits of replacing it to a new one. And lastly, difficulties in consolidating efforts in the organization. Human as we are, we have different opinions and our way of thinking is always different to one another. There are organizational factors that make consolidation efforts difficult. Conflicting preferences within organization arise due to limited rationality. Bounded rationality can also contribute to conflicting preferences for decision makers make decision with limited and often unreliable information. Limited time could and human mind’s limited capacity to evaluate and process information. Powers is exercised within organizations. People in higher position control over resources, rule-making, information and etc. lower ranks needed to comply to show obedience and respect thus result to conflicts. And lastly, each departments employees behave relating to their knowledge for example for manufacture department quality is important, for purchasing department price important. Each department has goals and priorities to fulfill,these can result to conflict as well. Conflicting preferences can be solve through identifying the problem and build organizational alliance to change internal client. Setting a standard and centralize preference within the organization would definitely help resolve this problem. Building alliances would demand purchasing managers to sort out personnel according to their rank. This could help to solve conflicting references in the organization. Furthermore, when fragmentation exceeds its neutral level, two problems that will basically occur in an instant. Inflation of transaction costs which an organization can face to cope with unnecessary suppliers. Organization could lose its leverage over its suppliers and suppliers tend to classify the customers. They tend to work with customers that work closely with their strategic objectives or make a good proportion of their turnover or help to spread their fixed cost but suppliers eliminate customers who don’t provide an attractive account or high volume of business. (Lonsdale and Watson, 2005) In a specific example, Rushmore University Hospital Trust (RUHT) (Lonsdale, SP;SM Lectures, Case Study) RUHT has fragmented throughout its 9 budget centres and each budget centre, clinicians could independently purchase. Fragmentation happens most of the time; each clinician in each budget centre can purchase commodities with the same specifications but under very different terms. For example, x-ray films purchase price could be differentiated 45% between budget centres. Lack of coordination and supplier opportunism cause inefficiency in RUHT. By understanding the characteristics of each budget center’s procurement needs, it could succeed consolidation between budget services. Another conspicuous example is Vodafone (Lonsdale, SP;SM Lectures, Case Study). In 2003, Vodafone Global Supply Chain Management Director, Detlef Schultz realized the internal procurement management problem. For instance, Vodafone has lack of information how it spend and it couldn’t translate its global size to the benefit. Schultz succeeds saving Money by putting together 17 disparate purchasing departments into one supply chain management. He introduced pre-agreed prices for frequently bought items. He provided the use e-auction system creates category management and developed different strategy for each category and it standardized the judgment way of suppliers so all this efforts to establish efficient procurement management result a great savings in Vodafone. Novartis also achieved cost saving by transforming its procurement strategy. Novartis is operating in seven different divisions and each of operating separately with their own CEO and CPO and it realized that 60 per cent of the overall expenditure is homogenous so Novartis achieved its goal like previous examples by leveraging its scale and by implementing global category management. In purchasing, demand management and procurement department capture power, decrease transaction costs, saving money and using companies scale and technology effectively, so by understanding companies own needs and improving information sources, providing coherence benevolently among brunches and departments and implementing appropriate strategies for each categories by this way company get efficiency in internal demand management and could reach its neutral level of fragmentation in purchasing. So by this way, company could share its value with its suppliers and monitor them in terms of even them pursuing companies values so company get leverage over its suppliers. Finally, providing efficiency in order house provide efficiency in the same time in suppliers management.

Free Essays on Elliot Carter Biography

Elliot Carter Composer Elliott Carter was born on December 11 1908, but his age might mislead people about his placement in the history of music. This can be seen in a quote by another famous composer Pierre Boulez, twenty years younger than Carter, "He does not belong in the generation into which he was born; he really belongs to my generation." He has come into musical prominence along with men a generation younger than he is, he is most easily considered critically along with the group of composers all European, like Boulez, Stockhausen, and Berio. Born in New York in 1908, Carter spent his childhood in comfortable circumstances. He finished his education at Harvard, majoring in literature, and then went to Paris like so many other American composers to study with Nadia Boulanger. Perhaps equally important for his future development was a trip to Vienna at the age of seventeen, when he acquired the scores of the new Viennese school, including the earliest serial works of Schoenberg. Even more significant was meeting Charles Ives a year before, whom he admired and continued to see often, and who encouraged his ambitions at composition. Carter never succumbed totally to the influence of Ives, and he was never even briefly to try serial composition. Eventually he also cast aside the influence of Stravinsky and the neoclassical school transmitted in Paris by Boulanger. With it, he cast aside the exploitation of folk material that one finds in Aaron Copland and other American followers of the Paris school. Folk material had only appeared halfheartedly in Carter's early works, which are interesting above all for their characteristic and complex rhythmic energy. The years from 1935 to 1950 were difficult ones for Carter. Wide recognition came only in 1951, when he was forty-three, with the first String Quartet. Before this, however, his individuality had been revealed in the Piano Sonata of 1946 and the Sonata for Cello and Piano o... Free Essays on Elliot Carter Biography Free Essays on Elliot Carter Biography Elliot Carter Composer Elliott Carter was born on December 11 1908, but his age might mislead people about his placement in the history of music. This can be seen in a quote by another famous composer Pierre Boulez, twenty years younger than Carter, "He does not belong in the generation into which he was born; he really belongs to my generation." He has come into musical prominence along with men a generation younger than he is, he is most easily considered critically along with the group of composers all European, like Boulez, Stockhausen, and Berio. Born in New York in 1908, Carter spent his childhood in comfortable circumstances. He finished his education at Harvard, majoring in literature, and then went to Paris like so many other American composers to study with Nadia Boulanger. Perhaps equally important for his future development was a trip to Vienna at the age of seventeen, when he acquired the scores of the new Viennese school, including the earliest serial works of Schoenberg. Even more significant was meeting Charles Ives a year before, whom he admired and continued to see often, and who encouraged his ambitions at composition. Carter never succumbed totally to the influence of Ives, and he was never even briefly to try serial composition. Eventually he also cast aside the influence of Stravinsky and the neoclassical school transmitted in Paris by Boulanger. With it, he cast aside the exploitation of folk material that one finds in Aaron Copland and other American followers of the Paris school. Folk material had only appeared halfheartedly in Carter's early works, which are interesting above all for their characteristic and complex rhythmic energy. The years from 1935 to 1950 were difficult ones for Carter. Wide recognition came only in 1951, when he was forty-three, with the first String Quartet. Before this, however, his individuality had been revealed in the Piano Sonata of 1946 and the Sonata for Cello and Piano o...

All In One Social Media App What Makes CoSchedule the Best

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Trafficking in Illegal Drugs and Persons Essay Example | Topics and Well Written Essays - 1500 words

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Public Sector Budgeting Essay Example | Topics and Well Written Essays - 750 words - 1

Public Sector Budgeting - Essay Example In this respect, the conventional debate that rages on regard the amount of control measures that should be allowed in the execution of the budget amid the need to ensure accountability The challenge arises in the manner various agencies feel that they should be given the flexibility to operate effectively in the present dynamic world. However, Congress on the other hand, feels that giving much flexibility would be tantamount to the failure to perform its constitutional prerogative of implementing the rules that govern the budget process. It is felt that the smooth realization of certain objectives require a given amount of flexibility that is often disregarded by the public and policy implementers. Inasmuch as public funds should be safeguarded, it is imperative to realize that certain programs must always be undertaken with a given amount of flexibility contrary to which they are bound to fail. For instance in the department of defense (DOD), certain radical decisions have to be ma de in times of urgent need. In such a case, too many regulations might prove to be quite disastrous in the event challenges are realized in the process. Often, agencies are forced to utilize the full allocation they receive without the need to save any funds for future use. This normally arises out of the imminent fact that in the event of returning unused funds, they receive less in future allocations and are even scolded for asking for more if they could manage with less. One of the most challenging issues under budget execution is normally on the aspect of authorization (McCaffery & Mutty 2003). Indeed, before the disbursement of any funds, proper authorization must be done in order to ensure the funds are used appropriately. However, it is normally challenge given that the authorization stage normally involves s lot of bureaucracy and red tape. The manner some of the programs take a lot of time to get authorized clearly serve to demonstrate the very challenges created by too muc h regulations at the expense of the need for timely undertakings. In most instances, the execution process kicks off with the authorization from the Congress, before other subsequent steps follow. Therefore the timely execution of projects in the economy depends much on the speed of Congress in its deliberations (McCaffery & Mutty 2003). However, it rarely happens that Congress does the authorization on time. Being the initial stage of the process, delayed authorization finally translates into the lateness of all the subsequent stages so that execution of the program is delayed a great deal. The authorization of contingent programs normally creates much inefficiency to the execution of other projects in operation. In that regard, it becomes important to rectify some of the regulations that create the sense of commotion. In the same way the authorization should be done in a timely manner that enhances the fast execution of the projects. It is disheartening to seen the manner in which most government programs seem to stall out of the fact that their allocation has not yet been ratified by the authorities in order allow the disbursement of the funds. In a world of challenges and new realities, congressional managers must be faced to encounter the very limiting issues that normally characterize the implementation process (1999). However the rules,